Learn to set up event tracking in Google Analytics 
Google Analytics Event Tracking
Get the only ebook on Google Analytics Event Tracking ever published (46 Pages)
Google Analytics Event Tracking
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint For Getting Started With Event Tracking in Google Analytics.
Table of Contents
  • ​  Introduction to events in Google Analytics
  •   Types of events in Google Analytics  
  •   Structure of Google Analytics events
  •   Event Category
  •   Event Action
  •   Event Label
  •   Event Value
  •   Non-Interaction event
  •   Setting up event tracking in Google Analytics (analytics.js)
  •   Setting up event tracking in Google Analytics (gtag.js)
  •   Default Google Analytics Events (gtag.js)
  •   Using duplicate event actions
  •   When to use event tracking
  •   Naming conventions for event tracking
  •   Tying events to web page elements via event handlers
  •   Mouse event handlers
  •   Keyboard event handlers
  •   Frame event handlers
  •   Form event handlers
  •   Debugging event tracking
  •   Scaling and automating event tracking via Google Tag Manager
  •   Implement Video tracking via Google Tag Manager
  •   Implement Scroll tracking via Google Tag Manager
  •   Enhanced ecommerce tracking
  •   Cross-device tracking
  •   Setting up events as goal conversions in Google Analytics
  •   Custom Attribution Models  Events reports in Google Analytics
  •   Event Overview report
  •   Top Events report
  •   Event Pages report
  •   Events Flow report
About the Author 
Himanshu Sharma is the founder of Optimize Smart, a digital marketing consultancy based in the UK.

With over 14 years’ experience in web analytics and digital marketing, he specialises in helping businesses to better understand their analytics data, as well as fixing their website tracking issues.

Himanshu is the author of four best-selling books on conversion optimization, attribution modelling and email marketing analytics, which are available on Amazon:
Himanshu Sharma
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