Learn to set up your Google Analytics account correctly and fast using this 62 point checklist. 
62 Points Google Analytics Setup Checklist
62 Points Google Analytics Setup Checklist
Get the 50 pages ebook:
62 Points Google Analytics Setup Checklist

Includes Google Analytics 4 (GA4) setup

By Himanshu Sharma
Founder of OptimizeSmart.com 
Table of Contents (Universal Analytics)
  • Website Audit for Google Analytics Set up
  • Google Analytics Account Level Setup
  • Google Analytics Property Level Setup
  • ​Google Analytics View Level Setup
  • ​Stopping Google Analytics Spam
  • ​Google Analytics GDPR Checklist
  • ​Other Google Analytics Configurations
Table of Contents (Google Analytics 4)
  • GA4 Basic Setup
  • Upgrade to GA4 (Google Analytics 4)
  • ​Set up Enhanced Measurement Tracking in GA4
  • ​Set Up Site Search Tracking in GA4
  • ​Set up Scroll Tracking in GA4
  • ​Activate Google Signals for your GA4 property
  • ​Connect your GA4 property with Google Ads
  • ​Import conversions from GA4 property to your Google Ads account
  • ​Connect your GA4 property with BigQuery (optional)
  • ​Set up Cross Domain Tracking in GA4
  • ​Exclude internal traffic in GA4
  • GA4 Intermediate Setup
  • Set up GA4 Custom Events
  • ​Set Up Conversion Tracking in GA4
  • ​Create user properties in GA4
  • ​Create custom insights in GA4
  • ​Build comparisons (advanced segments) in GA4
  • ​Create custom audiences in GA4
  • ​Create remarketing audiences in GA4
  • ​Create Audience Triggers in GA4
  • ​Upload data from external sources via GA4 Data Import
  • GA4 Advanced Setup
  • Set up predictive metrics in GA4
  • Create Predictive Audiences in GA4
  • ​Set up Ecommerce Tracking in GA4
  • Get FREE lifetime updates of this ebook
  • So your checklist never gets out of date. I update this checklist every couple of months. 
Note: This is no ordinary checklist - it is a result of more than a decade of experience in the analytics industry.

FAQ: Do you show “How” to do each item on the checklist? If so, with screen shots?

Yes. There are links to the articles with detailed step by step instructions.

FAQ: Does this ebook cover GTM too?

Yes.
Who is this checklist for?
  • This checklist is for you if you are struggling with correctly setting up your Google Analytics account.
  • ​This checklist is for you if you are not 100% confident that your Google Analytics account has been set up correctly.
  • ​This checklist is for you if you want to stay organised and assure that you don't skip/forget any step in your Google Analytics set up process.
When you get a copy of this ebook, you also get the following FIVE bonuses for FREE:

BONUS-1: Google Analytics Troubleshooting Guide (43 pages)

Sometimes Google Analytics tracking code just stops working (i.e. does not fire anymore). Sometimes the tracking code fires but certain hits (like ‘event’ hit) just drop (i.e. not sent to the GA server). 

In that case, your existing or new tracking code may not work. So how can you fix the problem?

Through the "Google Analytics Troubleshooting Guide" you can determine what has gone wrong and what can be done to fix the tracking issues.

BONUS-2: Google Analytics BigQuery Setup (63 pages)

1) Learn to send Google Analytics data to BigQuery without using Google Analytics 360.

2) Learn to setup your Google Cloud Platform account.

3) Learn to connect Google Analytics 4 with BigQuery.

BONUS-3: Google Analytics Phone Call Tracking Set up (31 pages)

If your website has been set up mainly to generate leads through phone calls then you have to attribute phone calls to the correct traffic source.

Understanding exactly which marketing channels and keywords are driving phone calls is invaluable.

Attributing phone calls to the correct marketing channels/keywords means you can increase the budget of the marketing channels/keywords which drive phone calls and reduce the budget of those that do not.

The phone call tracking in Google Analytics let you do that. 

BONUS-4: Facebook & Google Ads Data Export Guide (45 pages)

1) Learn to send Facebook ads data to Google Sheets.

2) Learn to send Google ads data to Google Sheets.

Once you have sent Facebook and Google Ads to Google Sheets you can manipulate the data there for reporting purpose or send the data to Google Data Studio.

BONUS-5: Regular Expressions Cheat Sheet for Google Analytics and Google Tag Manager (31 pages)

Regex is an expression that is used to check for a pattern in a string. For example ^Colou?r$ is a regular expression that matches both the string: ‘color’ and ‘colour’.

Regex are very useful while setting up Google Analytics tracking.
About the Author
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing.
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence.
  • Runs one of the most popular blogs in the world on digital analytics.
  • Consultant to countless small and big businesses over the decade.
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing.
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence.
  • Runs one of the most popular blogs in the world on digital analytics.
  • Consultant to countless small and big businesses over the decade.

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