Learn to set up your Google Analytics account correctly and fast using this 62 point checklist.
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By Himanshu Sharma
Founder of OptimizeSmart.com
I created this checklist for setting up Google Analytics Accounts for my clients.
I use checklists to stay organised and to assure that I don't skip/forget any step in the GA setup process.
Checklists help me in completing repetitive tasks quickly and efficiently.
So even after more than a decade of experience in the analytics industry, I still use and recommend checklists for work.
"Today we find ourselves in possession of stupendous know-how, which we willingly place in the hands of the most highly skilled people.
But avoidable failures are common, and the reason is simple: the volume and complexity of our knowledge has exceeded our ability to consistently deliver it - correctly, safely or efficiently.
"
- Atul Gawande (Author of The Checklist Manifesto: How To Get Things Right)
Hi! My name is Himanshu Sharma.
I am a web analytics consultant and founder of Optimize Smart. I have over 12 years experience in web analytics and digital marketing.
I am specialised in fixing website tracking issues and helping businesses, in better understanding of their analytics data.
I am the author of three best-selling books on conversion optimization, attribution modelling and email marketing analytics, which are available on Amazon:
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