How Confident Are You On A Scale Of 1 To 10 That Your Google Analytics Data Is Accurate?
I asked this question because I have audited hundreds of Google Analytics accounts in my career and 9 out of 10 accounts have got at least one or two major tracking issues and dozens of other minor issues.
I have discovered major tracking issues even when some of my clients were 100% confident that they were tracking data accurately and they didn't have the need to fix any tracking issues.
You need accurate data in order to do an accurate analysis. Any analysis based on FLAWED data will not be accurate and can also result in HUGE monetary loss.
Get the 50 pages ebook:
62 Points Google Analytics Setup Checklist
Includes Google Analytics 4 (GA4) setup
By Himanshu Sharma
Founder of OptimizeSmart.com
Table of Contents (Universal Analytics)
- Website Audit for Google Analytics Set up
- Google Analytics Account Level Setup
- Google Analytics Property Level Setup
-
Google Analytics View Level Setup
-
Stopping Google Analytics Spam
-
Google Analytics GDPR Checklist
-
Other Google Analytics Configurations
Table of Contents (Google Analytics 4)
- GA4 Basic Setup
- Upgrade to GA4 (Google Analytics 4)
-
Set up Enhanced Measurement Tracking in GA4
-
Set Up Site Search Tracking in GA4
-
Set up Scroll Tracking in GA4
-
Activate Google Signals for your GA4 property
-
Connect your GA4 property with Google Ads
-
Import conversions from GA4 property to your Google Ads account
-
Connect your GA4 property with BigQuery (optional)
-
Set up Cross Domain Tracking in GA4
-
Exclude internal traffic in GA4
- GA4 Intermediate Setup
- Set up GA4 Custom Events
- Set Up Conversion Tracking in GA4
-
Create user properties in GA4
-
Create custom insights in GA4
-
Build comparisons (advanced segments) in GA4
-
Create custom audiences in GA4
-
Create remarketing audiences in GA4
-
Create Audience Triggers in GA4
-
Upload data from external sources via GA4 Data Import
- GA4 Advanced Setup
- Set up predictive metrics in GA4
- Create Predictive Audiences in GA4
-
Set up Ecommerce Tracking in GA4
Note: This is no ordinary checklist - it is a result of more than a decade of experience in the analytics industry.
Who is this checklist for?
- This checklist is for you if you are struggling with correctly setting up your Google Analytics account.
- This checklist is for you if you are not 100% confident that your Google Analytics account has been set up correctly.
- This checklist is for you if you care about calculating the opportunity cost of fixing your website tracking issues. If you care about calculating the accurate ROI of your marketing efforts.
-
This checklist is for you if you want to stay organised and assure that you don't skip/forget any step in your Google Analytics set up process.
Get the "62 Points Google Analytics Setup Checklist" ebook (50 pages) for just $7
Where should I send your Checklist?
1
shipping
Where To Send the eBook
2
your info
Your Billing Info
* Denotes mandatory fields
We Respect Your Privacy & Information
About the Author: Himanshu Sharma
- Founder, OptimizeSmart.com
- Over 15 years of experience in digital analytics and marketing.
- Author of four best-selling books on digital analytics and conversion optimization
- Nominated for Digital Analytics Association Awards for Excellence.
- Runs one of the most popular blogs in the world on digital analytics.
- Consultant to countless small and big businesses over the decade.
- Founder, OptimizeSmart.com
- Over 15 years of experience in digital analytics and marketing.
- Author of four best-selling books on digital analytics and conversion optimization
- Nominated for Digital Analytics Association Awards for Excellence.
- Runs one of the most popular blogs in the world on digital analytics.
- Consultant to countless small and big businesses over the decade.
Copyright © 2021 OptimizeSmart.com - All rights reserved | Privacy Policy and Terms of Use