GA4 Setup Planning............................................................................7
GA4 Basic Setup................................................................................. 8
Upgrade to GA4 (Google Analytics 4)................................................... 8
Set up Enhanced Measurement Tracking in GA4................................. 8
Activate Google Signals for your GA4 property..................................... 9
Exclude internal traffic in GA4...............................................................10
Connect your GA4 property with Google Ads...................................... 10
Set Up Site Search Tracking in GA4.................................................... 11
Set up Scroll Tracking in GA4.............................................................. 12
Import conversions from GA4 property to your Google Ads account... 12
Connect your GA4 property with Google Search Console................... 13
Set up Cross Domain Tracking in GA4................................................. 13
Connect your GA4 property with BigQuery........................................... 14
Transfer GA3 (Universal Analytics) data into GA4.................................14
Save your Universal Analytics data from being deleted.........................15
Setup GA4 test property........................................................................ 14
Setup referral exclusion in GA4............................................................ 15
Install Google Analytics 4 on Shopify.................................................... 15
GA4 Intermediate Setup..................................................................... 16
Set up GA4 Custom Events.................................................................. 16
Rename Events in GA4........................................................................ 16
Use the debug view report in GA4........................................................ 17
Set Up Goal Conversion Tracking in GA4............................................ 17
Setup Content Grouping in GA4........................................................... 17
Create User properties in GA4............................................................. 18
Create custom insights in GA4............................................................. 19
Create remarketing audiences in GA4................................................. 20
Build comparisons (advanced segments) in GA4................................. 20
Create custom audiences in GA4......................................................... 21
Create Audience Triggers in GA4......................................................... 21
Upload data from external data sources via GA4 Data Import............. 22
GA4 Advanced Setup......................................................................... 22
Set up predictive metrics in GA4.......................................................... 22
Create Predictive Audiences in GA4.................................................... 23
Set up Ecommerce Tracking in GA4.................................................... 23
Set up Enhanced Ecommerce Tracking in GA4................................... 24
Set up Sales funnels in GA4................................................................ 24
Export data from GA4 to BigQuery...................................................... 25
Track Single Page Apps in GA4.......................................................... 25
Setup GA4 via GTM Server Side Tagging........................................... 26
Website Audit for Universal Analytics Set up................................. 27
Universal Analytics Account Level Setup........................................ 29
Universal Analytics Property Level Setup....................................... 33
Universal Analytics View Level Setup ..............................................49
Other Universal Analytics Configurations .......................................66