9 Points Checklist For Conducting A Social Media Strategy Audit
9 Points Checklist For Conducting A Social Media Strategy Audit
9 Points Checklist For Conducting A Social Media Strategy Audit
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9 Points Checklist For Conducting A Social Media Strategy Audit
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  This audit includes answers to key questions about social media marketing. 
The output of this audit is a written, improved social media strategy with analytics data to back up the recommendations.
What You Will Achieve With This Checklist
The aim of a social media audit is to determine, how a business should be using social media to get the highest possible return on their investment. 

This Audit Includes Getting Answers To The Following Key Questions:
  • ​1. What The Company Is Trying To Achieve Through Social Media Marketing?
  •  2. How Good The Company Is In Achieving Its Business Objectives Through Social Media?  
  •  3. Who Are Their Target Audience And Why?  
  •  4. How Good The Company Is In Targeting Customers?  
  •  5. How Good The Company Is In Building Positive Influence Among Customers?  
  •  6. Which Social Media Tools Are Used By The Company?  
  •  7. How Good The Company Is In Leveraging The Various Social Media Tools?  
  •  8. How Good The Company Is In Engaging With The Target Audience?  
  •  9. How Good The Company Is In Amplifying Its Messages? 
The Output Of This Audit Is A Written/Improved Social Media Strategy With Analytics Data To Back Up The Recommendations.
Why I Created This Checklist
I created this checklist for conducting the social media strategy audit for my clients. This is one of my favourite checklists.  

I use checklists to stay organised and to assure that I don't skip/forget any step in the social media audit process.  

Checklists help me in completing repetitive tasks quickly and efficiently.
" Today we find ourselves in possession of stupendous know-how, which we willingly place in the hands of the most highly skilled people. But avoidable failures are common, and the reason is simple: the volume and complexity of our knowledge has exceeded our ability to consistently deliver it - correctly, safely or efficiently. "

 
 - Atul Gawande (Author of The Checklist Manifesto: How To Get Things Right)
About the Author 
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • ​Author of four best-selling books on digital analytics and conversion optimization
  • ​Nominated for Digital Analytics Association Awards for Excellence
  • ​Runs one of the most popular blogs in the world on digital analytics
  • ​Consultant to countless small and big businesses over the decade
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