9 Points Checklist For Conducting A Social Media Strategy Audit
9 Points Checklist For Conducting A Social Media Strategy Audit
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9 Points Checklist For Conducting A Social Media Strategy Audit
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  This audit includes answers to key questions about social media marketing. 
The output of this audit is a written, improved social media strategy with analytics data to back up the recommendations.
What You Will Achieve With This Checklist
The aim of a social media audit is to determine, how a business should be using social media to get the highest possible return on their investment. 

This Audit Includes Getting Answers To The Following Key Questions:
  •  1. What The Company Is Trying To Achieve Through Social Media Marketing?
  •  2. How Good The Company Is In Achieving Its Business Objectives Through Social Media?  
  •  3. Who Are Their Target Audience And Why?  
  •  4. How Good The Company Is In Targeting Customers?  
  •  5. How Good The Company Is In Building Positive Influence Among Customers?  
  •  6. Which Social Media Tools Are Used By The Company?  
  •  7. How Good The Company Is In Leveraging The Various Social Media Tools?  
  •  8. How Good The Company Is In Engaging With The Target Audience?  
  •  9. How Good The Company Is In Amplifying Its Messages? 
The Output Of This Audit Is A Written/Improved Social Media Strategy With Analytics Data To Back Up The Recommendations.
Why I Created This Checklist
I created this checklist for conducting the social media strategy audit for my clients. This is one of my favourite checklists.  

I use checklists to stay organised and to assure that I don't skip/forget any step in the social media audit process.  

Checklists help me in completing repetitive tasks quickly and efficiently.
" Today we find ourselves in possession of stupendous know-how, which we willingly place in the hands of the most highly skilled people. But avoidable failures are common, and the reason is simple: the volume and complexity of our knowledge has exceeded our ability to consistently deliver it - correctly, safely or efficiently. "
 - Atul Gawande (Author of The Checklist Manifesto: How To Get Things Right)
About the Author 
Himanshu Sharma is the founder of Optimize Smart, a digital marketing consultancy based in the UK.

With over 12 years’ experience in web analytics and digital marketing, he specialises in helping businesses to better understand their analytics data, as well as fixing their website tracking issues. 

Himanshu is the author of three best-selling books on conversion optimization, attribution modelling and email marketing analytics, which are available on Amazon:
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