Get the only ebook on GA4 Measurement Protocol ever published
Get the FREE 112 page ebook:
Google Analytics 4 Measurement Protocol
By Himanshu Sharma
Founder of OptimizeSmart.com
WHAT'S INSIDE: My Step-By-Step Blueprint For Using Measurement Protocol in GA4 (Google Analytics 4)
Table of Contents
- What is the measurement protocol in GA4?
What is a Client?
What is a Server?
Use Cases for GA4 Measurement Protocol
Introduction to HTTP Requests and Responses
Introduction to User-Agent
Measurement Protocol Request
Introduction to Transport
Introduction to Payload Data
How to analyze the payload data sent to a GA server?
Commonly used parameters in payload data
- Measurement Protocol Rules
Rules for using Protocol Parameters
Firebase payload.
gtag.js payload
JSON post body
API Secret Key
Firebase APP ID
Firebase App Instance ID
Measurement ID
Client ID
Limitations of measurement protocol in GA4
How to Use Measurement Protocol
- Introduction to Measurement Protocol Events
Sending Measurement Protocol Events
Introduction to Measurement Protocol Validation Server
Limitations of Measurement Protocol Validation Server
Accessing Measurement Protocol Validation Server
Introduction to GA4 Event Builder
How to use the GA4 Event Builder
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About the Author
- Founder, OptimizeSmart.com
- Over 15 years of experience in digital analytics and marketing
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Author of four best-selling books on digital analytics and conversion optimization
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Nominated for Digital Analytics Association Awards for Excellence
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Runs one of the most popular blogs in the world on digital analytics
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Consultant to countless small and big businesses over the decade
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