To benefit from GA4 the most, learn and master BigQuery.
Google Analytics Event Tracking
Google Analytics Event Tracking
Get the only ebook on 
GA4 BigQuery
ever published (83 pages)
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint For Learning GA4 BigQuery
Many businesses use GA4 with BigQuery as their primary tool for querying GA4 data because they discovered the benefits you don’t know…
  • BigQuery lets you easily filter out or modify incorrect GA4 data.
  • You can work retroactively on GA4 data.
  • You can integrate GA4 data with other data sources.
  • ​You can do advanced data manipulation.
  • ​BigQuery provides machine learning capabilities that can help you forecast future trends and gain deeper insights.
  • ​You actually own your data.
  • ​Your data is not subject to cardinality limits.
  • ​You can access unsampled raw events and user-level data.
  • ​You can save your user-specific data from being deleted.
  • ​BigQuery is a better solution for creating and maintaining data pipelines than CDP.
  • ​For low traffic websites using GA4 with BigQuery is a must.
Table of Contents
Table of Contents
  • ​Introduction to Google BigQuery.
  • ​Advantages of using BigQuery for Google Analytics 4.
  • ​Prerequisites for using GA4 with BigQuery.
  • ​Overview of connecting GA4 with BigQuery.
  • ​Creating a new Google Cloud Platform account.
  • ​Overview of creating a new BigQuery Project.
  • ​Creating a new project in Google Cloud Console.
  • ​Enabling billing for the new project.
  • ​Configuring and enabling the BigQuery API.
  • ​Connecting Google Analytics 4 with BigQuery.
  • ​How to find GA4 data in BigQuery.
  • ​The cost of using BigQuery for Google Analytics 4.
  • ​Top myths about GA4 BigQuery that stop you from using it.
  • ​Other resources on GA4 BigQuery.
  • ​Lifetime FREE updates (I update this e-book every couple of months. You can always download the latest version)
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About the Author 
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • ​Author of four best-selling books on digital analytics and conversion optimization
  • ​Nominated for Digital Analytics Association Awards for Excellence
  • ​Runs one of the most popular blogs in the world on digital analytics
  • ​Consultant to countless small and big businesses over the decade
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