CHANNELS ARE THE BUILDING BLOCKS OF GOOGLE ANALYTICS
Get the only ebook on Google Analytics Channels ever published (70+ Pages)
Google Analytics Channels
By Himanshu Sharma
Founder of OptimizeSmart.com
WHAT'S INSIDE: My Step-By-Step Blueprint For Learning and Mastering marketing channels in Google Analytics.
Google Analytics provides many reports on acquisition through which you can understand traffic acquisition (i.e. how you are acquiring users for your website):
However, in order to understand the various acquisition reports and the users' acquisition in general, you would need to first understand what channels are and how they are defined in Google Analytics.
"Without adequate knowledge of channels, you can not accurately interpret the various Acquisition reports in Google Analytics and consequently your acquisition strategy.
"
Table of Contents
- What is 'Source' in Google Analytics?
-
What is 'Medium' in Google Analytics?
-
System defined medium
-
User defined medium
-
What is Source/Medium report in Google Analytics?
-
What is a Campaign in Google Analytics?
-
What are Google Analytics Channels?
-
What channels are available in Google Analytics?
-
Default Marketing Channels
-
Organic Search Marketing Channel (organic search traffic)
- Paid Search Marketing Channel (paid search traffic)
- Display Marketing Channel (display traffic)
-
Direct Marketing Channel (direct traffic)
-
Referral marketing channel (referral traffic)
-
Social Marketing Channel (social media traffic)
-
Email Marketing Channel (email traffic)
-
(Other) marketing channel (Other Advertising traffic)
-
How to edit a Default Marketing Channel
-
Custom Marketing Channels (how to create a new marketing channel in Google Analytics)
-
Generic Paid Search Channel (generic paid search traffic)
- Branded Paid Search Channel (branded paid search traffic)
-
How to create Generic and Branded paid search channels
-
Generic Organic Search Channel (generic organic search traffic)
-
Branded Organic Search Channel (branded organic search traffic)
-
How to create Generic and Branded organic search channels
Where should I send your FREE ebook?
CUSTOM JAVASCRIPT / HTML
I agree to get the email updates and agree to the Privacy Policy and Terms of Use
About the Author
- Founder, OptimizeSmart.com
- Over 15 years of experience in digital analytics and marketing
-
Author of four best-selling books on digital analytics and conversion optimization
-
Nominated for Digital Analytics Association Awards for Excellence
-
Runs one of the most popular blogs in the world on digital analytics
-
Consultant to countless small and big businesses over the decade
Copyright © 2024 OptimizeSmart.com - All rights reserved | Privacy Policy and Terms of Use