CHANNELS ARE THE BUILDING BLOCKS OF GOOGLE ANALYTICS 
Google Analytics Event Tracking
Google Analytics Event Tracking
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Google Analytics Channels
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint For Learning and Mastering marketing channels in Google Analytics.
Google Analytics provides many reports on acquisition through which you can understand traffic acquisition (i.e. how you are acquiring users for your website):
However, in order to understand the various acquisition reports and the users' acquisition in general, you would need to first understand what channels are and how they are defined in Google Analytics. 

"Without adequate knowledge of channels, you can not accurately interpret the various Acquisition reports in Google Analytics and consequently your acquisition strategy. "
Table of Contents
  • ​What is 'Source' in Google Analytics?
  • ​What is 'Medium' in Google Analytics? 
  • ​System defined medium
  • ​User defined medium
  • ​What is Source/Medium report in Google Analytics?
  • ​What is a Campaign in Google Analytics?
  • ​What are Google Analytics Channels?
  • ​What channels are available in Google Analytics?
  • ​Default Marketing Channels
  • ​Organic Search Marketing Channel (organic search traffic)
  • Paid Search Marketing Channel (paid search traffic)
  • Display Marketing Channel (display traffic)
  • ​Direct Marketing Channel (direct traffic)
  • ​Referral marketing channel (referral traffic)
  • ​Social Marketing Channel (social media traffic)
  • ​Email Marketing Channel (email traffic)
  • ​(Other) marketing channel (Other Advertising traffic)
  • ​How to edit a Default Marketing Channel
  • ​Custom Marketing Channels (how to create a new marketing channel in Google Analytics) 
  • ​Generic Paid Search Channel (generic paid search traffic)
  • Branded Paid Search Channel (branded paid search traffic)
  • ​How to create Generic and Branded paid search channels
  • ​Generic Organic Search Channel (generic organic search traffic)
  • ​Branded Organic Search Channel (branded organic search traffic)
  • ​How to create Generic and Branded organic search channels
About the Author 
Himanshu Sharma
Himanshu Sharma is the founder of Optimize Smart, a digital marketing consultancy based in the UK.

With over 14 years’ experience in web analytics and digital marketing, he specialises in helping businesses to better understand their analytics data, as well as fixing their website tracking issues.

Himanshu is the author of four best-selling books on digital analytics and conversion optimization, which are available on Amazon:
Himanshu Sharma
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