Learn to set up event tracking in Google Analytics 
Google Analytics Event Tracking
Google Analytics Event Tracking
Get the only ebook on Google Analytics Event Tracking ever published (77 Pages)
Google Analytics Event Tracking
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint For Learning and Mastering Event Tracking in Google Analytics.
Table of Contents
  • ​What is event tracking in Google Analytics?
  • ​When to use event tracking in Google Analytics?
  • ​Structure of Google Analytics events
  • ​Event Category
  • ​Event Action
  • ​Event Label
  • ​Event Value
  • ​Google Analytics Event Tracking Best Practices
  • ​How to set up event tracking in Google Analytics
  • ​How to make sure that event tracking is working
  • Understanding Events reports in Google Analytics
  • Events Overview report
  • ​Top Events report
  • ​Event Pages report
  • ​Events Flow report
  • ​Event dimensions and metrics
  • ​Setting up events as goal conversions in Google Analytics
  • ​Types of events in Google Analytics
  • ​Setting up event tracking in Google Analytics (analytics.js)
  • ​Setting up event tracking in Google Analytics (gtag.js)
  • Default Google Analytics Events (gtag.js)
  • ​Tying events to web page elements via event handlers
  • ​Scale and automate event tracking via Google Tag Manager
  • ​Implement video tracking via Google Tag Manager
  • ​Implement scroll tracking via Google Tag Manager
  • ​Enhanced ecommerce tracking
  • ​Cross-device tracking
About the Author 
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • ​Author of four best-selling books on digital analytics and conversion optimization
  • ​Nominated for Digital Analytics Association Awards for Excellence
  • ​Runs one of the most popular blogs in the world on digital analytics
  • ​Consultant to countless small and big businesses over the decade
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