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Learn to set up event tracking in Google Analytics
Get the only ebook on Google Analytics Event Tracking ever published (77 Pages)
Google Analytics Event Tracking
By Himanshu Sharma
Founder of OptimizeSmart.com
WHAT'S INSIDE:
My Step-By-Step Blueprint For Learning and Mastering Event Tracking in Google Analytics.
Table of Contents
What is event tracking in Google Analytics?
When to use event tracking in Google Analytics?
Structure of Google Analytics events
Event Category
Event Action
Event Label
Event Value
Google Analytics Event Tracking Best Practices
How to set up event tracking in Google Analytics
How to make sure that event tracking is working
Understanding Events reports in Google Analytics
Events Overview report
Top Events report
Event Pages report
Events Flow report
Event dimensions and metrics
Setting up events as goal conversions in Google Analytics
Types of events in Google Analytics
Setting up event tracking in Google Analytics (analytics.js)
Setting up event tracking in Google Analytics (gtag.js)
Default Google Analytics Events (gtag.js)
Tying events to web page elements via event handlers
Scale and automate event tracking via Google Tag Manager
Implement video tracking via Google Tag Manager
Implement scroll tracking via Google Tag Manager
Enhanced ecommerce tracking
Cross-device tracking
Where should I send your FREE ebook?
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I agree to get the email updates and agree to the
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Send me the ebook
About the Author
Founder,
OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
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