understand the buying behaviour of your website visitors and determine the most effective marketing channels for investment through Attribution Modelling
Beginners Guide To Google Analytics Attribution Modelling
Beginners Guide To Google Analytics Attribution Modelling
Get the only ebook on Google Analytics Attribution Modelling ever published (52 Pages)
Getting Started with Attribution Modelling in Google Analytics
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint For Getting Started With Attribution Modelling in Google Analytics.
Attribution modelling is the process of finding and fixing attribution issues, understanding the buying behaviour of website users and determining the most effective marketing channels for investment at a particular point in time. 
Table of Contents
  • ​  Introduction
  •   What is Attribution Modelling?  
  •   Why you should use Attribution modelling? 
  •   Acquisition channels
  •   What is 'source' in Google Analytics? 
  •   What is 'medium' in Google Analytics? 
  •   What is 'campaign' in Google Analytics? 
  •   What is Channel (or Marketing Channel) in Google Analytics?  
  •   Default marketing channels 
  •   Understanding Conversions in Google Analytics MCF Reports 
  •   Purge your Analytics data  
  •   Multi-Channel Funnel Reports  
  •   Data discrepancy between multi-channel funnel reports and other reports in Google Analytics  
  •   Conversion Paths  
  •   Multi-channel Funnel Data  
  •   Interaction  
  •   Types of Interactions  
  •   Types of Interaction Analysis  
  •   Channel Labels  
  •   Types of Channel labels  
  •   Channel Grouping  
  •   Conversion Path Analysis  
  •   Segmenting Conversion Paths  
  •   Introduction to Google Analytics Attribution Models  
  •   Introduction to Baseline Attribution Models  
  •   Types of Baseline attribution models  
  •   Custom Attribution Models  
  •   Attribution Reports in Google Analytics  
  •   Introduction to Model Comparison Tool  
  •   ROI Analysis in Google Analytics  
  •   Misinterpretation of analytics data and how to fix it  
  •   User journey is Complicated  
  •   Marketing channels effect each other’s performance  
  •   5 Keys to Digital Success in Attribution Modelling 
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About the Author 
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • ​Author of four best-selling books on digital analytics and conversion optimization
  • ​Nominated for Digital Analytics Association Awards for Excellence
  • ​Runs one of the most popular blogs in the world on digital analytics
  • ​Consultant to countless small and big businesses over the decade
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