Learn to generate record sales and ROI by leveraging analytics data.
Without spending years figuring everything out on your own
Sales & ROI Accelerator
(151 pages ebook)
By Himanshu Sharma
Founder of OptimizeSmart.com
WHAT'S INSIDE: My Step-By-Step Blueprint (151 Pages) For Generating Record Sales And ROI By Leveraging Analytics Data
Table of Contents
About the Author............................................................................................................................................ 4
Introduction.................................................................................................................................................... 9
Chapter-1: The number 1 reason why most marketers are not able to scale their
advertising and maximize sales................................................................................................................... 13
Key Chapter Takeaways.................................................................................................................................. 19
Success Check-in Exercise.............................................................................................................................. 20
Chapter-2: Why Google and Facebook ads don’t work for most businesses & how to
make them work...............................................................................................................................................24
Key Chapter Takeaways.................................................................................................................................... 43
Success Check-in Exercise............................................................................................................................... 44
Chapter-3: Why you won’t get any competitive advantage in the marketplace just by
knowing Google Analytics?............................................................................................................................. 49
Key Chapter Takeaways...................................................................................................................................... 52
Success Check-in Exercise.................................................................................................................................. 53
Chapter-4: The number 1 reason why conversion optimization is not working for your
business............................................................................................................................................................. 57
Key Chapter Takeaways....................................................................................................................................... 60
Success Check-in Exercise.................................................................................................................................. 61
Chapter-5: How to advertise on any marketing platform for FREE with an unlimited
budget? ................................................................................................................................................................65
Key Chapter Takeaways........................................................................................................................................ 81
Success Check-in Exercise................................................................................................................................... 83
Chapter-6: The Sales and ROI Accelerator Model............................................................................................. 86
#1 Gathering business intelligence......................................................................................................................... 87
#2 Doing Website audit........................................................................................................................................... 95
#3 Doing analytics account audit............................................................................................................................ 97
#4 Fixing website errors, data collection and data integration issues..................................................................... 98
#5 Doing website usage analysis............................................................................................................................ 99
#6 Understanding the customer purchase journey.................................................................................................. 99
#7 Setting up goals, strategies and KPIs for your business.................................................................................. 103
#8 Creating offers and a value ladder for your business....................................................................................... 106
#9 Doing Funnel Hacking...................................................................................................................................... 110
#10 Building leads and sales funnels.................................................................................................................... 111
#11 Sending traffic to funnels................................................................................................................................ 113
#12 Optimizing funnels for sales, leads and other conversions............................................................................ 114
Key Chapter Takeaways....................................................................................................................................... 114
Success Check-in Exercise................................................................................................................................... 118
Chapter-7: How to future proof your career with digital analytics.................................................................. 124
Key Chapter Takeaways......................................................................................................................................... 131
Success Check-in Exercise.................................................................................................................................... 133
Chapter-8: How to learn and master digital analytics and conversion optimization in
record time?........................................................................................................................................................... 137
Key Chapter Takeaways.......................................................................................................................................... 149
Success Check-in Exercise..................................................................................................................................... 151
Table of Contents
About the Author
- Founder, OptimizeSmart.com
- Over 15 years of experience in digital analytics and marketing.
- Author of five best-selling books on digital analytics and conversion optimization
- Nominated for Digital Analytics Association Awards for Excellence.
- Runs one of the most popular blogs in the world on digital analytics.
- Consultant to countless small and big businesses over the decade.
- Founder, OptimizeSmart.com
- Over 15 years of experience in digital analytics and marketing.
- Author of five best-selling books on digital analytics and conversion optimization
- Nominated for Digital Analytics Association Awards for Excellence.
- Runs one of the most popular blogs in the world on digital analytics.
- Consultant to countless small and big businesses over the decade.
Get the Sales & ROI Accelerator ebook (151 pages) for just $14.98
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