Introduction
Chapter-1: The number 1 reason why most marketers are not able to scale their advertising and maximize sales
Success Check-in Exercise
Chapter-2: Why Google and Facebook ads don’t work for most businesses and how to make them work
Success Check-in Exercise
Chapter-3: Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics?
Success Check-in Exercise
Chapter-4: The number 1 reason why conversion optimization is not working for your business
Success Check-in Exercise
Chapter-5: How to advertise on any marketing platform for FREE with an unlimited budget?
Success Check-in Exercise
Chapter-6: The Sales and ROI Accelerator Model
#1 Gathering business intelligence
#2 Doing Website audit
#3 Doing analytics account audit
#4 Fixing website errors, data collection and data integration issues
#5 Doing website usage analysis
#6 Understanding the customer purchase journey
#7 Setting up goals, strategies and KPIs for your business
#8 Creating offers and a value ladder for your business
#9 Doing Funnel Hacking
#10 Building leads and sales funnels
#11 Sending traffic to funnels
#12 Optimizing funnels for sales, leads and other conversions
Success Check-in Exercise
Chapter-7: How to future proof your career with digital analytics
Success Check-in Exercise
Chapter-8: How to learn and master digital analytics and conversion optimization in record time?
Success Check-in Exercise
Key Takeaways from the book