Learn to generate record sales and ROI by leveraging analytics data.

Without spending years figuring everything out on your own

Google Tag Manager  Data Layers
Google Tag Manager  Data Layers
Sales & ROI Accelerator

(151 pages ebook)

By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint (151 Pages) For Generating Record Sales And ROI By Leveraging Analytics Data
Table of Contents
About the Author............................................................................................................................................ 4

Introduction.................................................................................................................................................... 9

Chapter-1: The number 1 reason why most marketers are not able to scale their
advertising and maximize sales................................................................................................................... 13
Key Chapter Takeaways.................................................................................................................................. 19
Success Check-in Exercise.............................................................................................................................. 20

Chapter-2: Why Google and Facebook ads don’t work for most businesses & how to
make them work...............................................................................................................................................24
Key Chapter Takeaways.................................................................................................................................... 43
Success Check-in Exercise............................................................................................................................... 44

Chapter-3: Why you won’t get any competitive advantage in the marketplace just by
knowing Google Analytics?............................................................................................................................. 49
Key Chapter Takeaways...................................................................................................................................... 52
Success Check-in Exercise.................................................................................................................................. 53

Chapter-4: The number 1 reason why conversion optimization is not working for your
business............................................................................................................................................................. 57
Key Chapter Takeaways....................................................................................................................................... 60
Success Check-in Exercise.................................................................................................................................. 61

Chapter-5: How to advertise on any marketing platform for FREE with an unlimited
budget? ................................................................................................................................................................65
Key Chapter Takeaways........................................................................................................................................ 81
Success Check-in Exercise................................................................................................................................... 83

Chapter-6: The Sales and ROI Accelerator Model............................................................................................. 86
#1 Gathering business intelligence......................................................................................................................... 87
#2 Doing Website audit........................................................................................................................................... 95
#3 Doing analytics account audit............................................................................................................................ 97
#4 Fixing website errors, data collection and data integration issues..................................................................... 98
#5 Doing website usage analysis............................................................................................................................ 99
#6 Understanding the customer purchase journey.................................................................................................. 99
#7 Setting up goals, strategies and KPIs for your business.................................................................................. 103
#8 Creating offers and a value ladder for your business....................................................................................... 106
#9 Doing Funnel Hacking...................................................................................................................................... 110
#10 Building leads and sales funnels.................................................................................................................... 111
#11 Sending traffic to funnels................................................................................................................................ 113
#12 Optimizing funnels for sales, leads and other conversions............................................................................ 114
Key Chapter Takeaways.......................................................................................................................................  114
Success Check-in Exercise................................................................................................................................... 118

Chapter-7: How to future proof your career with digital analytics.................................................................. 124
Key Chapter Takeaways......................................................................................................................................... 131
Success Check-in Exercise.................................................................................................................................... 133

Chapter-8: How to learn and master digital analytics and conversion optimization in
record time?........................................................................................................................................................... 137
Key Chapter Takeaways.......................................................................................................................................... 149
Success Check-in Exercise..................................................................................................................................... 151
Table of Contents
About the Author

Introduction

Chapter-1: The number 1 reason why most marketers are not able to scale their advertising and maximize sales
Key Chapter Takeaways
Success Check-in Exercise

Chapter-2: Why Google and Facebook ads don’t work for most businesses & how to make them work
Key Chapter Takeaways
Success Check-in Exercise

Chapter-3: Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics?
Key Chapter Takeaways
Success Check-in Exercise

Chapter-4: The number 1 reason why conversion optimization is not working for your
business
Key Chapter Takeaways
Success Check-in Exercise

Chapter-5: How to advertise on any marketing platform for FREE with an unlimited budget?
Key Chapter Takeaways
Success Check-in Exercise

Chapter-6: The Sales and ROI Accelerator Model
#1 Gathering business intelligence
#2 Doing Website audit
#3 Doing analytics account audit
#4 Fixing website errors, data collection and data integration issues
#5 Doing website usage analysis
#6 Understanding the customer purchase journey.
#7 Setting up goals, strategies and KPIs for your business
#8 Creating offers and a value ladder for your business
#9 Doing Funnel Hacking
#10 Building leads and sales funnels
#11 Sending traffic to funnels
#12 Optimizing funnels for sales, leads and other conversions
Key Chapter Takeaways
Success Check-in Exercise

Chapter-7: How to future proof your career with digital analytics
Key Chapter Takeaways
Success Check-in Exercise

Chapter-8: How to learn and master digital analytics and conversion optimization in record time?
Key Chapter Takeaways
Success Check-in Exercise
About the Author
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing.
  • Author of five best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence.
  • Runs one of the most popular blogs in the world on digital analytics.
  • Consultant to countless small and big businesses over the decade.
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing.
  • Author of five best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence.
  • Runs one of the most popular blogs in the world on digital analytics.
  • Consultant to countless small and big businesses over the decade.

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