Table of Contents
>> What is server-side tracking?
>> What is client-side tracking?
>> Why should you switch to server-side tracking?
>> Advantages of using server-side tracking
>> API-based conversion tracking
>> Moving from third-party to first-party data collection
>> How much does server-side tracking cost?
>> What is GTM server-side tagging?
>> How does GTM server-side tagging work?
>> Benefits of GTM server-side tagging
>> Key concerns for server-side tagging via GTM
>> ETL functions and Server Side Tracking
>> Should you use your servers or rent third-party servers for server-side tracking?
>> Should you do full migration or partial migration?
>> A word of warning before you set up server-side tracking
>> How to set up server-side tracking for Google Analytics via GTM?
#1 Creating a server-side GTM container
#2 Configuring Google server for GTM container
#3 Sending data to server-side GTM Container
#4 Preview and debug the server-side GTM container
#5 Setting up a custom domain