Server Side Tracking via Google Tag Manager
Google Analytics Event Tracking
Google Analytics Event Tracking
Server Side Tracking Via Google Tag Manager (83 Pages)
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint For Setting up Server Side Tracking via Google Tag Manager (GTM).
Table of Contents

>> What is server-side tracking?
>> What is client-side tracking?
>> Why should you switch to server-side tracking?
>> Advantages of using server-side tracking

>> API-based conversion tracking
>> Moving from third-party to first-party data collection
>> How much does server-side tracking cost?
>> What is GTM server-side tagging?

>> How does GTM server-side tagging work?
>> Benefits of GTM server-side tagging
>> Key concerns for server-side tagging via GTM
>> ETL functions and Server Side Tracking

>> Should you use your servers or rent third-party servers for server-side tracking?
>> Should you do full migration or partial migration?
>> A word of warning before you set up server-side tracking

>> How to set up server-side tracking for Google Analytics via GTM?
     #1 Creating a server-side GTM container
     #2 Configuring Google server for GTM container
     #3 Sending data to server-side GTM Container
     #4 Preview and debug the server-side GTM container
     #5 Setting up a custom domain
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About the Author 
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • ​Author of four best-selling books on digital analytics and conversion optimization
  • ​Nominated for Digital Analytics Association Awards for Excellence
  • ​Runs one of the most popular blogs in the world on digital analytics
  • ​Consultant to countless small and big businesses over the decade
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